With the launch of their innovative new concealer, Bobbi Brown sought a unique, engaging way to let customers experience the product's impact on their skin. They aimed to simulate the concealer's natural glow, a distinguishing attribute that set it apart in the market.
We worked closely with the Bobbi Brown team, understanding their brand philosophy and the unique selling proposition of their new concealer. Our solution took shape from this understanding: a try-on effect that simulated not just the application of the concealer, but also its transformative effect. All of this topped with a fun Photo Booth experience to drive shareability.
Users embraced the try-on experience with enthusiasm, leading to increased engagement and a heightened buzz around the new concealer. Instagram was filled with users happy to show off their flawless, radiant look!