Pout by Karan Johar, the new makeup line from the king of Bollywood, wanted a launch campaign as bold and fabulous as their lipsticks. Our goal was to create an AR effect that let users find their perfect shade while adding a touch of KJo's signature drama.
We designed a seamless virtual try-on experience, featuring all of Pout's hottest colors. Karan Johar's iconic voiceovers ("Looking goood!"), playful prompts to strike a pose, and a shareable polaroid-style result amplified the fun and encouraged users to spread the word with a pout.
The "Find Your Pout" AR effect was a social sensation! Engagement soared as users experimented with shades and shared their glamorous results. Pout saw increased brand awareness and proved that AR can be a runway-ready beauty tool.