BRAND IDENTITY

BRAND IDENTITY

Brewing a bold, social coffee experience across BroCode Cafe

Brewing a bold, social coffee experience across BroCode Cafe

Client -

BroCode Cafe

OVERVIEW

When a local cafe needed a name and an identity that fosters a sense of brotherhood, friendship and belonging, we gave them just that. Bro Code started as an experiment. They were able to take this identity to seed investors and expand their growth in short time-frame. They weren't looking for an expansive and expensive set of brand assets (although we'd love to do that for them). They were looking for something small and special with a quick turn around.

A coffee cup mockup designed for BroCode Cafe.

A coffee cup mockup designed for BroCode Cafe.

A coffee cup mockup designed for BroCode Cafe.

Cafe and space design for BroCode Cafe.

Cafe and space design for BroCode Cafe.

Cafe and space design for BroCode Cafe.

Cafe and space design for BroCode Cafe.

CHALLENGE

The challenge was to create a brand that looks modern and warm at the same time. It should be a taste of something new, yet familiar. This project challenged us to think a little bit outside the box. The biggest challenge was finding an appropriate color. We used a bold and bright yellow specifically because it is associate with 'beer', which is highly associated with bond.

Menu design with playful Samosa snack elemtn at the centre.

Menu design with playful Samosa snack elemtn at the centre.

Cafe wall design that says - 'we don't just serve coffee, we serve happiness!.'

Cafe wall design that says - 'we don't just serve coffee, we serve happiness!.'

solution

We came up with a font family (Biennale) that supports variability. It gives a sense of familiarity to the users while still retaining geometric shapes that give a fresh look to the collaterals. We designed their menu to be a bit playful. Since the Menu is hardly ever seen as an individual asset, it is almost always seen while receiving the full cafe experience, we had a more than little leeway to be creative. We created animated avatars out of famous snacks in India (i.e. Samosa).

Bro Code emblem design and placed near the picture of the coffee cup to build trust

Bro Code emblem design and placed near the picture of the coffee cup to build trust

solution

The clients were really proud of the outcome we could achieve in a short span (a week) of time. Here's what they had to say - "Humane Space absolutely killed it. Everyone that sees our logo cannot help but ask where we got it done. We could have explored tons of different flavors to add into this identity but sadly, we could fit only this much in the allotted time and budgets. Nevertheless, we really love the current outcome and we will definitely be back for more." - Ashutosh Chandra, Founder, BroCode

UP NEXT ->

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← Cadbury Makes Valentine’s Day Extra Special!

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WARD

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