Helping brands
find themselves

Mumbai, India

Mumbai

We’re an independent design studio working
globally across strategy, visual identity, motion and play.

Scroll ↓

(00) What we build

We build

visual identity

systems

&

experiences for

founder-led

→

→

→

→

companies.

(01) Selected work

All work

→

07 projects

Astrea Jewelry

Brand Identity

→

Astrea Jewelry

Brand Identity

→

Lakmé Beauty

Augmented Reality

→

Lakmé Beauty

Augmented Reality

→

Maadico Wellness

Packaging Design

→

Maadico Wellness

Packaging Design

→

L’Oréal Professionnel

Augmented Reality

→

L’Oréal Professionnel

Augmented Reality

→

Stone Soup / Fast & Up

Visual Design

→

Stone Soup / Fast & Up

Visual Design

→

Cadbury Dairy Milk Silk

Augmented Reality

→

Cadbury Dairy Milk Silk

Augmented Reality

→

BroCode Cafe

Brand Identity

→

BroCode Cafe

Brand Identity

→

(02) Go-To-Market

Three programs, two paces

Go to market, designed.

For brands that need research first and the complete kit.

Launch

For brands going to market for the first time.

Sprint needs your name and product settled.

We design

  • Positioning
  • Brand identity
  • Launch campaign

You get

  • Brand guidelines
  • Asset library
  • Social media templates
  • Pitch deck
  • Launch posts and ads
  • Motion kit (Full only)
  • Website direction (Full only)

Example

Astrea Jewelry brand identity
Brand identity for Astrea Jewelry. See the case →

Expand

For brands entering a new city, market or category.

Sprint extends the brand you have. A sub-brand needs Full.

We design

  • What stays and what adapts
  • Local imagery, language and colour
  • Launch campaign for the new market

You get

  • Guidelines for the new market
  • Social and retail templates
  • Partner deck
  • Updated asset library
  • Sub-brand (Full only)

Example

Maadico Wellness packaging
Packaging design for Maadico Wellness. See the case →

Relaunch

For brands coming back with a sharper identity.

Sprint refines the brand you have. A full rebuild needs Full.

We design

  • Brand audit
  • Refined identity
  • Reveal campaign

You get

  • Updated guidelines
  • Updated templates and assets
  • Reveal posts
  • Motion kit (Full only)
  • Website direction (Full only)

Example

BroCode Cafe brand identity
Brand identity for BroCode Cafe. See the case →

We design what the market sees. Your team or partners run sales and media.

Tell us your date →

(02) Go-To-Market

Three programs, two paces

Go to market, designed.

For brands that need research first and the complete kit.

Launch

For brands going to market for the first time.

Sprint needs your name and product settled.

We design

  • Positioning
  • Brand identity
  • Launch campaign

You get

  • Brand guidelines
  • Asset library
  • Social media templates
  • Pitch deck
  • Launch posts and ads
  • Motion kit (Full only)
  • Website direction (Full only)

Example

Astrea Jewelry brand identity
Brand identity for Astrea Jewelry. See the case →

Expand

For brands entering a new city, market or category.

Sprint extends the brand you have. A sub-brand needs Full.

We design

  • What stays and what adapts
  • Local imagery, language and colour
  • Launch campaign for the new market

You get

  • Guidelines for the new market
  • Social and retail templates
  • Partner deck
  • Updated asset library
  • Sub-brand (Full only)

Example

Maadico Wellness packaging
Packaging design for Maadico Wellness. See the case →

Relaunch

For brands coming back with a sharper identity.

Sprint refines the brand you have. A full rebuild needs Full.

We design

  • Brand audit
  • Refined identity
  • Reveal campaign

You get

  • Updated guidelines
  • Updated templates and assets
  • Reveal posts
  • Motion kit (Full only)
  • Website direction (Full only)

Example

BroCode Cafe brand identity
Brand identity for BroCode Cafe. See the case →

We design what the market sees. Your team or partners run sales and media.

Tell us your date →

(03) The idea

The 

idea 

is 

to 

do 

the 

WORK

WORK

, 

stay 

CURIOUS

CURIOUS

, 

be 

small, 

punch big,

stay 

FOOLISH

FOOLISH

, 

pass 

on 

the 

GOOD

GOOD

 

— 

all 

while 

crafting 

brand 

identity 

systems 

for 

GLOBAL

GLOBAL

 

brands.

(04) The studio

Mumbai · 19.0760° N · 72.8777° E

19.08° N · 72.88° E

Small team, all in.

The people on your first call are the people who do the work.

More about the studio

→

A — 01

Aadarsh Pandey

Co-founder · Design Head

Leads brand identity and immersive experiences.

WORK

PLAY

PLAY

B — 02

Unnati Israni

Co-founder · Tech Lead

Leads AR practice, building social AR experiences for brands.