Helping brands
find themselves

Mumbai, India

Mumbai

(00) What we build

We build

visual identity

systems

&

experiences for

founder-led

→

→

→

→

companies.

(01) Selected work

All work

→

(02) The idea

The 

idea 

is 

to 

do 

the 

WORK

WORK

, 

stay 

CURIOUS

CURIOUS

, 

be 

small, 

punch big,

stay 

FOOLISH

FOOLISH

, 

pass 

on 

the 

GOOD

GOOD

 

— 

all 

while 

crafting 

brand 

identity 

systems 

for 

GLOBAL

GLOBAL

 

brands.

(03) The studio

Mumbai · 19.0760° N · 72.8777° E

19.08° N · 72.88° E

Small team, all in.

The people on your first call are the people who do the work.

More about the studio

→

A — 01

Aadarsh Pandey

Co-founder · Design Head

Leads brand identity, technology and immersive experiences.

WORK

PLAY

PLAY

B — 02

Unnati Israni

Co-founder · Tech Lead

Leads AR practice, building social AR experiences for brands.