The effect debuted alongside an Instagram reel featuring brand ambassador Ananya Panday, propelling the try-on to a nationwide audience within hours. Early analytics showed an above-average completion rate for multi-step AR experiences, and user comments celebrated the “Ever after” insight as a first-of-its-kind. For Lakmé, the tint’s hybrid story now lives where it matters most—on the customer’s own skin, in three effortless swipes.
The effect debuted alongside an Instagram reel featuring brand ambassador Ananya Panday, propelling the try-on to a nationwide audience within hours. Early analytics showed an above-average completion rate for multi-step AR experiences, and user comments celebrated the “Ever after” insight as a first-of-its-kind. For Lakmé, the tint’s hybrid story now lives where it matters most—on the customer’s own skin, in three effortless swipes.
The effect debuted alongside an Instagram reel featuring brand ambassador Ananya Panday, propelling the try-on to a nationwide audience within hours. Early analytics showed an above-average completion rate for multi-step AR experiences, and user comments celebrated the “Ever after” insight as a first-of-its-kind. For Lakmé, the tint’s hybrid story now lives where it matters most—on the customer’s own skin, in three effortless swipes.