Lakmé Turns Vitamin-C Glow Into A Swipeable AR Tint

Featuring

Ananya Panday

Client

Lakmé Beauty

About the project

Our AR Experience Lets Users Glide Through 'Before', 'After', And A Long-Term 'Ever After' — Seeing The Tint’s Full Payoff In Real Time.

The brief

The launch brief was clear: show shoppers that this tint is more than surface-level cover. Because the formula acts like skincare—hydrating, smoothing, and brightening with continued use—Lakmé needed a demo that could visualise both the quick cosmetic shift and the slower, vitamin-driven glow. Traditional before–after sliders felt flat, so we proposed a three-stage journey.

What we made

We delivered a turnkey AR experience with integrated product renders, tonal LUTs that respect diverse complexions, and a script-driven state machine for the hand-gesture flow. A brand-approved interface—mirroring Lakmé’s black-and-white palette—anchors the effect, while subtle particle shimmer hints at the tint’s “Superglow” promise. Marketers can refresh shade data or swap hero shots without touching the codebase.

The result

The effect debuted alongside an Instagram reel featuring brand ambassador Ananya Panday, propelling the try-on to a nationwide audience within hours. Early analytics showed an above-average completion rate for multi-step AR experiences, and user comments celebrated the “Ever after” insight as a first-of-its-kind. For Lakmé, the tint’s hybrid story now lives where it matters most—on the customer’s own skin, in three effortless swipes.

Details

Client: Lakmé Beauty
Discipline: Augmented Reality
Sector: Beauty
Year: 2025
Featuring: Ananya Panday

Featuring

Ananya Panday

Client

Lakmé Beauty

About the project

Our AR Experience Lets Users Glide Through 'Before', 'After', And A Long-Term 'Ever After' — Seeing The Tint’s Full Payoff In Real Time.

The brief

The launch brief was clear: show shoppers that this tint is more than surface-level cover. Because the formula acts like skincare—hydrating, smoothing, and brightening with continued use—Lakmé needed a demo that could visualise both the quick cosmetic shift and the slower, vitamin-driven glow. Traditional before–after sliders felt flat, so we proposed a three-stage journey.

What we made

We delivered a turnkey AR experience with integrated product renders, tonal LUTs that respect diverse complexions, and a script-driven state machine for the hand-gesture flow. A brand-approved interface—mirroring Lakmé’s black-and-white palette—anchors the effect, while subtle particle shimmer hints at the tint’s “Superglow” promise. Marketers can refresh shade data or swap hero shots without touching the codebase.

The result

The effect debuted alongside an Instagram reel featuring brand ambassador Ananya Panday, propelling the try-on to a nationwide audience within hours. Early analytics showed an above-average completion rate for multi-step AR experiences, and user comments celebrated the “Ever after” insight as a first-of-its-kind. For Lakmé, the tint’s hybrid story now lives where it matters most—on the customer’s own skin, in three effortless swipes.

Details

Client: Lakmé Beauty
Discipline: Augmented Reality
Sector: Beauty
Year: 2025
Featuring: Ananya Panday

Featuring

Ananya Panday

Client

Lakmé Beauty

About the project

Our AR Experience Lets Users Glide Through 'Before', 'After', And A Long-Term 'Ever After' — Seeing The Tint’s Full Payoff In Real Time.

The brief

The launch brief was clear: show shoppers that this tint is more than surface-level cover. Because the formula acts like skincare—hydrating, smoothing, and brightening with continued use—Lakmé needed a demo that could visualise both the quick cosmetic shift and the slower, vitamin-driven glow. Traditional before–after sliders felt flat, so we proposed a three-stage journey.

What we made

We delivered a turnkey AR experience with integrated product renders, tonal LUTs that respect diverse complexions, and a script-driven state machine for the hand-gesture flow. A brand-approved interface—mirroring Lakmé’s black-and-white palette—anchors the effect, while subtle particle shimmer hints at the tint’s “Superglow” promise. Marketers can refresh shade data or swap hero shots without touching the codebase.

The result

The effect debuted alongside an Instagram reel featuring brand ambassador Ananya Panday, propelling the try-on to a nationwide audience within hours. Early analytics showed an above-average completion rate for multi-step AR experiences, and user comments celebrated the “Ever after” insight as a first-of-its-kind. For Lakmé, the tint’s hybrid story now lives where it matters most—on the customer’s own skin, in three effortless swipes.

Details

Client: Lakmé Beauty
Discipline: Augmented Reality
Sector: Beauty
Year: 2025
Featuring: Ananya Panday

Featuring

Ananya Panday

Client

Lakmé Beauty

About the project

Our AR Experience Lets Users Glide Through 'Before', 'After', And A Long-Term 'Ever After' — Seeing The Tint’s Full Payoff In Real Time.

The brief

The launch brief was clear: show shoppers that this tint is more than surface-level cover. Because the formula acts like skincare—hydrating, smoothing, and brightening with continued use—Lakmé needed a demo that could visualise both the quick cosmetic shift and the slower, vitamin-driven glow. Traditional before–after sliders felt flat, so we proposed a three-stage journey.

What we made

We delivered a turnkey AR experience with integrated product renders, tonal LUTs that respect diverse complexions, and a script-driven state machine for the hand-gesture flow. A brand-approved interface—mirroring Lakmé’s black-and-white palette—anchors the effect, while subtle particle shimmer hints at the tint’s “Superglow” promise. Marketers can refresh shade data or swap hero shots without touching the codebase.

The result

The effect debuted alongside an Instagram reel featuring brand ambassador Ananya Panday, propelling the try-on to a nationwide audience within hours. Early analytics showed an above-average completion rate for multi-step AR experiences, and user comments celebrated the “Ever after” insight as a first-of-its-kind. For Lakmé, the tint’s hybrid story now lives where it matters most—on the customer’s own skin, in three effortless swipes.

Details

Client: Lakmé Beauty
Discipline: Augmented Reality
Sector: Beauty
Year: 2025
Featuring: Ananya Panday

Lakmé Beauty

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