We leaned into Fast&Up’s bold blue-and-orange palette, then injected a fluorescent yellow highlight that echoes the brand’s product sleeve while doubling as a visual highlighter for the punchlines. We delivered a ready-to-pitch OOH toolkit: three master key visuals tuned for gym, office, and home scenarios, plus an adaptable design system that lets Stone Soup swap headlines or stats without redrawing the layout. Layered PSDs, colour references, and animation cues ensure the campaign can jump from static hoardings to digital banners while preserving the same vibrant punch.