AUGMENTED REALITY

L’Oréal iNOA Lets You Swipe On Ammonia-Free Hair Color in Real Time

Client -

L’Oréal Professionnel

OVERVIEW

Driven by Sonakshi Sinha and Tara Sutaria, this AR experience racked up +385 million impressions.

OUR APPROACH

iNOA is L’Oréal Professionnel’s oil-powered, ammonia-free color line—60 % oil, 48 % more shine, zero harsh smell—engineered for salon-grade results without irritation. The brief: translate that innovation into an AR try-on that feels as sleek as the formula itself and makes it painfully easy to picture a new hue before heading to the stylist.

THE RESULT

We chose a horizontal slider as the core interaction. Users start on their natural hair, then drag to reveal rich browns, coppers, reds, golds and deeper maroons in real time. Each stop applies a LUT calibrated to iNOA’s actual swatch values, preserving undertones and shine so what you see feels convincingly “salon.” We delivered a ready-to-deploy Lens Studio build with a modular shade library, shaker-style price bubble, and a one-line script that lets marketers swap or add colors in minutes.

solution

solution

solution

The effect launched alongside reels from Sonakshi Sinha and Tara Sutaria, catapulting it past 385 million impressions in weeks. Users praised the seamless slider and realistic shine, while salons reported an uptick in shade-specific inquiries. By putting professional color on-screen first, iNOA now starts its client journey long before the cape goes on.

The effect launched alongside reels from Sonakshi Sinha and Tara Sutaria, catapulting it past 385 million impressions in weeks. Users praised the seamless slider and realistic shine, while salons reported an uptick in shade-specific inquiries. By putting professional color on-screen first, iNOA now starts its client journey long before the cape goes on.

The effect launched alongside reels from Sonakshi Sinha and Tara Sutaria, catapulting it past 385 million impressions in weeks. Users praised the seamless slider and realistic shine, while salons reported an uptick in shade-specific inquiries. By putting professional color on-screen first, iNOA now starts its client journey long before the cape goes on.

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