A star-shaped identity, packaging and online store for an affordable luxury jewelry brand

Client

Astrea Jewelry

Discipline

Brand Identity

Sector

Jewelry

Year

2025

Closed Astrea gift box with the star logomark on a pearl-finish lid, on a light blue background.

Astrea box opened to show an evil-eye pendant and a blue crystal charm on a rose-gold chain.

Black Astrea box holding a green stone pendant, with its light blue sleeve beside it, on a pink background.

Light blue Astrea box with the star logomark, its drawer pulled out to show a star-pattern lining.

Astrea online store on a desktop screen, showing a new collection launch with necklace and bracelet photos.

Hand holding a phone showing a pendant product page on the Astrea online store.

Astrea billboard reading 'Real Elegance With You!' beside a black-and-white photo of a model wearing hoop earrings.

About the project

Guided by the belief that affordable luxury should feel magical every day, Astrea Jewelry teamed up with us to build a new visual identity and launch an online store.

The brief

Astrea needed a cohesive identity, starting with their logomark. The unique icon should look timeless and strongly resonate with their name. The meaning of Astrea relates to Greek Goddess and by extension it is often interpreted as “star” or “starry”.

What we made

The result is a unified brand toolkit that scales. A concise guideline document keeps designers and vendors aligned; modular packaging fits rings, necklaces, and bulk orders without re-engineering; and the Wix store gives the Astrea team full control over products, imagery, and campaigns, all while maintaining the refined aesthetic defined at launch.

The result

Astrea now operates with a coherent visual language from Instagram tiles to delivery boxes. The new identity lifts brand recall, simplifies day-to-day content updates, and positions the label to roll out new collections—each one immediately recognizable under a single, stellar banner.

Details

Client: Astrea Jewelry
Discipline: Brand Identity
Sector: Jewelry
Year: 2025
Services: LogomarkVisual identityGuidelinesPackagingOnline store

Visit the website ↗

Client

Astrea Jewelry

Discipline

Brand Identity

Sector

Jewelry

Year

2025

About the project

Guided by the belief that affordable luxury should feel magical every day, Astrea Jewelry teamed up with us to build a new visual identity and launch an online store.

The brief

Astrea needed a cohesive identity, starting with their logomark. The unique icon should look timeless and strongly resonate with their name. The meaning of Astrea relates to Greek Goddess and by extension it is often interpreted as “star” or “starry”.

What we made

The result is a unified brand toolkit that scales. A concise guideline document keeps designers and vendors aligned; modular packaging fits rings, necklaces, and bulk orders without re-engineering; and the Wix store gives the Astrea team full control over products, imagery, and campaigns, all while maintaining the refined aesthetic defined at launch.

The result

Astrea now operates with a coherent visual language from Instagram tiles to delivery boxes. The new identity lifts brand recall, simplifies day-to-day content updates, and positions the label to roll out new collections—each one immediately recognizable under a single, stellar banner.

Details

Client: Astrea Jewelry
Discipline: Brand Identity
Sector: Jewelry
Year: 2025
Services: LogomarkVisual identityGuidelinesPackagingOnline store

Visit the website ↗

Client

Astrea Jewelry

Discipline

Brand Identity

Sector

Jewelry

Year

2025

About the project

Guided by the belief that affordable luxury should feel magical every day, Astrea Jewelry teamed up with us to build a new visual identity and launch an online store.

The brief

Astrea needed a cohesive identity, starting with their logomark. The unique icon should look timeless and strongly resonate with their name. The meaning of Astrea relates to Greek Goddess and by extension it is often interpreted as “star” or “starry”.

What we made

The result is a unified brand toolkit that scales. A concise guideline document keeps designers and vendors aligned; modular packaging fits rings, necklaces, and bulk orders without re-engineering; and the Wix store gives the Astrea team full control over products, imagery, and campaigns, all while maintaining the refined aesthetic defined at launch.

The result

Astrea now operates with a coherent visual language from Instagram tiles to delivery boxes. The new identity lifts brand recall, simplifies day-to-day content updates, and positions the label to roll out new collections—each one immediately recognizable under a single, stellar banner.

Details

Client: Astrea Jewelry
Discipline: Brand Identity
Sector: Jewelry
Year: 2025
Services: LogomarkVisual identityGuidelinesPackagingOnline store

Visit the website ↗

Client

Astrea Jewelry

Discipline

Brand Identity

Sector

Jewelry

Year

2025

About the project

Guided by the belief that affordable luxury should feel magical every day, Astrea Jewelry teamed up with us to build a new visual identity and launch an online store.

The brief

Astrea needed a cohesive identity, starting with their logomark. The unique icon should look timeless and strongly resonate with their name. The meaning of Astrea relates to Greek Goddess and by extension it is often interpreted as “star” or “starry”.

What we made

The result is a unified brand toolkit that scales. A concise guideline document keeps designers and vendors aligned; modular packaging fits rings, necklaces, and bulk orders without re-engineering; and the Wix store gives the Astrea team full control over products, imagery, and campaigns, all while maintaining the refined aesthetic defined at launch.

The result

Astrea now operates with a coherent visual language from Instagram tiles to delivery boxes. The new identity lifts brand recall, simplifies day-to-day content updates, and positions the label to roll out new collections—each one immediately recognizable under a single, stellar banner.

Details

Client: Astrea Jewelry
Discipline: Brand Identity
Sector: Jewelry
Year: 2025
Services: LogomarkVisual identityGuidelinesPackagingOnline store

Visit the website ↗

Astrea Jewelry

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