Case study

Maadico Wellness

Maadico Launches Shelf-Ready Ayurvedic Wisdom

Maadico Launches Shelf-Ready Ayurvedic Wisdom

Client

Maadico Wellness

Discipline

Packaging Design

Sector

Ayurvedic wellness

Year

2024

About the project

We built a two-tier packaging language that feels reassuring to older buyers and instantly share-worthy to younger ones while giving every pouch a modern pop.

The brief

Maadico’s catalogue stretches from condition-specific herbal blends such as PCOS Care, Thyroid Care, and Cholesterol Care to livelier, nutrient-dense snacks like Moringa Sattu, Protein Atta, and Brazil Nuts. The brief asked for a single visual system that could speak both to grandparents looking for trusted remedies and to health-conscious millennials hunting functional foods.

What we made

We delivered print-ready master artworks for eleven SKUs, plus a flexible template kit. Each file is built on the same underlying grid, allowing Maadico’s in-house team to spin up new pouches in minutes—swap an illustration, update a nutrition panel, drop in the icon set, export.

The result

Since launch, Maadico’s racks are easier to shop and harder to ignore: the clinical blends read calm and trustworthy, the newer superfoods jump out in e-commerce thumbnails, and the unified header bar ties everything back to one brand promise. Initial feedback cites clearer product differentiation and stronger shelf recall—proof that Ayurveda can look both timeless and timely in the same aisle.

Details

Client: Maadico Wellness
Discipline: Packaging Design
Sector: Ayurvedic wellness
Year: 2024
Services: Packaging systemArtwork for 11 SKUsTemplate kit

Visit the website ↗

Client

Maadico Wellness

Discipline

Packaging Design

Sector

Ayurvedic wellness

Year

2024

About the project

We built a two-tier packaging language that feels reassuring to older buyers and instantly share-worthy to younger ones while giving every pouch a modern pop.

The brief

Maadico’s catalogue stretches from condition-specific herbal blends such as PCOS Care, Thyroid Care, and Cholesterol Care to livelier, nutrient-dense snacks like Moringa Sattu, Protein Atta, and Brazil Nuts. The brief asked for a single visual system that could speak both to grandparents looking for trusted remedies and to health-conscious millennials hunting functional foods.

What we made

We delivered print-ready master artworks for eleven SKUs, plus a flexible template kit. Each file is built on the same underlying grid, allowing Maadico’s in-house team to spin up new pouches in minutes—swap an illustration, update a nutrition panel, drop in the icon set, export.

The result

Since launch, Maadico’s racks are easier to shop and harder to ignore: the clinical blends read calm and trustworthy, the newer superfoods jump out in e-commerce thumbnails, and the unified header bar ties everything back to one brand promise. Initial feedback cites clearer product differentiation and stronger shelf recall—proof that Ayurveda can look both timeless and timely in the same aisle.

Details

Client: Maadico Wellness
Discipline: Packaging Design
Sector: Ayurvedic wellness
Year: 2024
Services: Packaging systemArtwork for 11 SKUsTemplate kit

Visit the website ↗

Client

Maadico Wellness

Discipline

Packaging Design

Sector

Ayurvedic wellness

Year

2024

About the project

We built a two-tier packaging language that feels reassuring to older buyers and instantly share-worthy to younger ones while giving every pouch a modern pop.

The brief

Maadico’s catalogue stretches from condition-specific herbal blends such as PCOS Care, Thyroid Care, and Cholesterol Care to livelier, nutrient-dense snacks like Moringa Sattu, Protein Atta, and Brazil Nuts. The brief asked for a single visual system that could speak both to grandparents looking for trusted remedies and to health-conscious millennials hunting functional foods.

What we made

We delivered print-ready master artworks for eleven SKUs, plus a flexible template kit. Each file is built on the same underlying grid, allowing Maadico’s in-house team to spin up new pouches in minutes—swap an illustration, update a nutrition panel, drop in the icon set, export.

The result

Since launch, Maadico’s racks are easier to shop and harder to ignore: the clinical blends read calm and trustworthy, the newer superfoods jump out in e-commerce thumbnails, and the unified header bar ties everything back to one brand promise. Initial feedback cites clearer product differentiation and stronger shelf recall—proof that Ayurveda can look both timeless and timely in the same aisle.

Details

Client: Maadico Wellness
Discipline: Packaging Design
Sector: Ayurvedic wellness
Year: 2024
Services: Packaging systemArtwork for 11 SKUsTemplate kit

Visit the website ↗

Client

Maadico Wellness

Discipline

Packaging Design

Sector

Ayurvedic wellness

Year

2024

About the project

We built a two-tier packaging language that feels reassuring to older buyers and instantly share-worthy to younger ones while giving every pouch a modern pop.

The brief

Maadico’s catalogue stretches from condition-specific herbal blends such as PCOS Care, Thyroid Care, and Cholesterol Care to livelier, nutrient-dense snacks like Moringa Sattu, Protein Atta, and Brazil Nuts. The brief asked for a single visual system that could speak both to grandparents looking for trusted remedies and to health-conscious millennials hunting functional foods.

What we made

We delivered print-ready master artworks for eleven SKUs, plus a flexible template kit. Each file is built on the same underlying grid, allowing Maadico’s in-house team to spin up new pouches in minutes—swap an illustration, update a nutrition panel, drop in the icon set, export.

The result

Since launch, Maadico’s racks are easier to shop and harder to ignore: the clinical blends read calm and trustworthy, the newer superfoods jump out in e-commerce thumbnails, and the unified header bar ties everything back to one brand promise. Initial feedback cites clearer product differentiation and stronger shelf recall—proof that Ayurveda can look both timeless and timely in the same aisle.

Details

Client: Maadico Wellness
Discipline: Packaging Design
Sector: Ayurvedic wellness
Year: 2024
Services: Packaging systemArtwork for 11 SKUsTemplate kit

Visit the website ↗

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