Cadbury Makes Valentine’s Day Extra Special!

180K+

opens

Client

Cadbury Dairy Milk Silk

About the project

Cadbury Dairy Milk Silk wanted to make Valentine's Day extra special.

The brief

Cadbury Dairy Milk Silk, masters of sweet gestures, wanted to make Valentine's Day extra special. Building on their "The Story Of Us" campaign, we were tasked with creating an AR effect that lets couples transform their special moments into lasting keepsakes in the form of personalised movie posters.

What we made

Inspired by the campaign's romantic moments, we designed an effect that whisks users away on a mini Disney-like adventure. The couple can see themselves as adorable cartoon stars in a movie poster celebrating the moments that define their unique love story – from couple cookouts to concert connections. The final "poster" result is both adorable and ready for sharing. Not to forget, this is all Zoya Akhtar approved!

The result

The "Story of Us" AR effect captured hearts – and racked up over 180k opens! Couples loved seeing their love story come to life. Cadbury Silk deepened brand engagement, positioned itself as a champion of unique romance, and proved that even chocolate brands can make a little magic with the right tech.

Details

Client: Cadbury Dairy Milk Silk
Discipline: Augmented Reality
Sector: Confectionery
Year: 2025

180K+

opens

Client

Cadbury Dairy Milk Silk

About the project

Cadbury Dairy Milk Silk wanted to make Valentine's Day extra special.

The brief

Cadbury Dairy Milk Silk, masters of sweet gestures, wanted to make Valentine's Day extra special. Building on their "The Story Of Us" campaign, we were tasked with creating an AR effect that lets couples transform their special moments into lasting keepsakes in the form of personalised movie posters.

What we made

Inspired by the campaign's romantic moments, we designed an effect that whisks users away on a mini Disney-like adventure. The couple can see themselves as adorable cartoon stars in a movie poster celebrating the moments that define their unique love story – from couple cookouts to concert connections. The final "poster" result is both adorable and ready for sharing. Not to forget, this is all Zoya Akhtar approved!

The result

The "Story of Us" AR effect captured hearts – and racked up over 180k opens! Couples loved seeing their love story come to life. Cadbury Silk deepened brand engagement, positioned itself as a champion of unique romance, and proved that even chocolate brands can make a little magic with the right tech.

Details

Client: Cadbury Dairy Milk Silk
Discipline: Augmented Reality
Sector: Confectionery
Year: 2025

180K+

opens

Client

Cadbury Dairy Milk Silk

About the project

Cadbury Dairy Milk Silk wanted to make Valentine's Day extra special.

The brief

Cadbury Dairy Milk Silk, masters of sweet gestures, wanted to make Valentine's Day extra special. Building on their "The Story Of Us" campaign, we were tasked with creating an AR effect that lets couples transform their special moments into lasting keepsakes in the form of personalised movie posters.

What we made

Inspired by the campaign's romantic moments, we designed an effect that whisks users away on a mini Disney-like adventure. The couple can see themselves as adorable cartoon stars in a movie poster celebrating the moments that define their unique love story – from couple cookouts to concert connections. The final "poster" result is both adorable and ready for sharing. Not to forget, this is all Zoya Akhtar approved!

The result

The "Story of Us" AR effect captured hearts – and racked up over 180k opens! Couples loved seeing their love story come to life. Cadbury Silk deepened brand engagement, positioned itself as a champion of unique romance, and proved that even chocolate brands can make a little magic with the right tech.

Details

Client: Cadbury Dairy Milk Silk
Discipline: Augmented Reality
Sector: Confectionery
Year: 2025

180K+

opens

Client

Cadbury Dairy Milk Silk

About the project

Cadbury Dairy Milk Silk wanted to make Valentine's Day extra special.

The brief

Cadbury Dairy Milk Silk, masters of sweet gestures, wanted to make Valentine's Day extra special. Building on their "The Story Of Us" campaign, we were tasked with creating an AR effect that lets couples transform their special moments into lasting keepsakes in the form of personalised movie posters.

What we made

Inspired by the campaign's romantic moments, we designed an effect that whisks users away on a mini Disney-like adventure. The couple can see themselves as adorable cartoon stars in a movie poster celebrating the moments that define their unique love story – from couple cookouts to concert connections. The final "poster" result is both adorable and ready for sharing. Not to forget, this is all Zoya Akhtar approved!

The result

The "Story of Us" AR effect captured hearts – and racked up over 180k opens! Couples loved seeing their love story come to life. Cadbury Silk deepened brand engagement, positioned itself as a champion of unique romance, and proved that even chocolate brands can make a little magic with the right tech.

Details

Client: Cadbury Dairy Milk Silk
Discipline: Augmented Reality
Sector: Confectionery
Year: 2025

Cadbury Dairy Milk Silk

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